About The Photographer

Cliff Etzel - Photographer
Cliff Etzel – Photographer & Publisher of LaneCounty360

Slow Down & Understand The World Around You” is the foundation of the work I produce as a photographer & multimedia journalist.  I’ve been a working documentary & street photographer in Lane County for over 35 years, and love living here.

I’m a storyteller. I began in the newspaper world of still photography back in the late 1980’s – when film was the only option, where one photo of the decisive moment captured it all. Although compelling at times, I wasn’t satisfied with the single still, and found photo documentary style projects for publication as a better medium to illustrate complex subjects.  Today I utilize digital technologies to tell stories – with a special emphasis on creating still images and producing Audio Slideshows or what I like to call “Photo Films”.

If you have a Lane County-based project that might benefit from photography or a multimedia storytelling project that strives to be both thoughtful and creative, please do not hesitate to contact me. From my perspective, the more potential for creating compelling images and storytelling projects, the less important your budget is. It’s a strange model, granted. But that’s how I work.

Scroll to top